3. Analysing China’s E-commerce market from data 2 --- Alibaba group

The Alibaba group was established in 1999. It is one of the world's premier e-commerce brands and the number one online marketplace for global and domestic China trade. Alibaba group provide an efficient, trusted platform connecting small and medium-sized buyers and suppliers from around the world. “Today the company and its related companies operate leading wholesale and retail online marketplaces as well as Internet-based businesses offering advertising and marketing services, electronic payment, cloud-based computing and network services and mobile solutions, among others”. (Alibaba.com, 2015)

(80% of Chinese online shopping dominated by Alibaba. Source: Youtobe)

The Alibaba established the first singles’ globe shopping festival is on 11^th November 2009, which is similar with Black Friday. Whole of goods will be more than 50% discount in T-mall and Taobao on that day. From the statistics given in the graph it can be seen that the online spending of China’s e-shopping festival grew rapidly form 2011 to 2014.  

(Chinese retailers bombared by 'Singles Day' shoppers. Source: Youtobe)

Reference:

• Alibaba Group, 2015, Sustainability. [Online] Available at: <http://www.alibabagroup.com/en/about/sustainability> [Accessed 15^th November, 2015]

• 80% of Chinese online shopping dominated by Alibaba. 2014 [Video] China:CCTVnews. Youtobe.

•  Chinese retailers bombared by 'Singles Day' shoppers.2015[Video] Youtobe.